The National Basketball Association (NBA) is signing the longest-term, highest-value media contract in history.

The Associated Press reported on the 11th (Korean time), citing sources, that the NBA has signed a media contract worth a total of $76 billion (about 105.222 trillion won) over 11 years, and that only the league’s board of directors’ approval remains.

The contract, which sets a new record for length and total value in NBA history, is set to take effect starting with the 2025-2026 season.

The games will continue to be broadcast on ESPN and ABC, with some games also scheduled to air on NBC and Amazon Prime.

The Associated Press reported that this contract could increase the team’s salary cap by up to 10% each year, meaning that by the mid-2030s, there could be a player earning $100 million a year.

As the total value of broadcast rights packages has increased over the past 25 years, player salaries have also increased, as has 스포츠 their impact on the salary cap.

At the time of the 4-year, $2.6 billion contract with NBC-Turner in the 1998-1999 season, the salary cap was $30 million per team, and the average annual salary was about $2.5 million.

The 2023-2024 season salary cap is $134 million, and the average annual salary exceeds $10 million.

The mega-deal also gave the NBA the impetus to create teams in cities without professional basketball teams, including Las Vegas and Seattle, and Montreal and Vancouver in Canada.